IKEA Challenges and HR Solutions Case Study Example | Topics and Well Written Essays - 1750 words

IKEA Challenges and HR Solutions - Case Study Example Regardless, the company still faces the problem of its branding professionals being obsessed with the strong brand image, which has consistently developed for almost four decades while underrating the real creators of brand competitiveness. Brand-internalisation is the primary issue facing IKEA as it expands to other international markets where different cultures exist. The company faces the problem of recreating its brand identity based on the prevailing market conditions in different economies around the world. Its managers have been basically transferring its identities from Sweden to various stores which are under its brand in other countries, with fairly positive outcomes being registered in Europe while Asia creates mixed outcomes (Vizard, 2014). The attempt by its managers to advance the company’s sense making of the value of its products, reinterpreting and reactivating the brand to reflect the cultural needs of foreign markets has been largely missing at IKEA’s foreign excursions. As such, the process of brand-activating can be construed as a serious divide in the process of creating the common sense, hence requiring extra attention by an equally effective human resources management. Lack of a proper plan for brand internalization has resulted in IKEA being incapable of strengthening its brand in foreign markets for higher sales, hence the problem of heavy duties, especially in Asian markets (Tarnovskaya, & de Chernatony, 2011). In light of this, IKEA faces other brand challenges in culturally diverse.

Deconstruction of Business Ethics To Enhance Morality and Justice Research Paper

Deconstruction of Business Ethics To Enhance Morality and Justice - Research Paper Example This brings us to organization theory, which Derek Pugh (1970) defines as the study of the structure, functions, and performance of groups and the behavior of individuals within them. Through the years, organization theory has expanded its dimensions to be animated by such issues as aesthetics, anti-capitalism, autonomy, identity, fashion and feminism, popular culture, resistance, representation and information, sexuality, social movements, etc. The word organization may thus involve diverse entities, from corporations and states to the village fairs and tennis clubs. Organizations are in effect the most rational answer to the egotistical human nature. Through the organization, modern society benefits from rational laws and ethical codes that it engenders. Such a concept or organization, however, has been perverted in places and circumstances where people are reduced to human status to become tramps, refugees, migrants, sub-proletarians and political inmates. Italian philosopher Giorgio Agamben, as cited in Jones, C. (1966) says in these cases, the concepts of the social sciences, from law to anthropology, must be radically altered to prevent an â€Å"urgent catastrophe.† How does the organization theory fit in with the war on terrorism, preemptive wars in the Middle East, Guantanamo Bay, among others? This is the reason why business organizations worldwide are being asked to finance the American political and military hegemony, and why the US is so keen on exporting its own version of democracy. What of the attitudes of the new-style managers toward the interests of their employees Allen, F. (1965) warns: "Speeches and pronouncements by a corporation head